SWOT analysis for Vodafone PLC

SWOT analysis for Vodafone PLCVodafone has created a very good denounce Image in the Customers Perception, Vodafone has its services around the world and It is listed in the worlds top 500 filths and rank 183 in the category 2006 and is published in Barron and too ranked 86th place in the worlds 100 largest companies and the ranking of Vodafone came down to number 10 in the year 2010 for the top 100 brands listed and that is published by Millward Brown. According to Brand Finances A Global Brand Survey done in the year 2010 Vodafone is ranked the 7th Most Valuable Brand.Best in variance Technology-Vodafone is equipped with the most advance Infrastructural Network round the globe which helps Vodafone deliver the most unsurpassed quality of communication. There are over 200.000 hind end stations for the wireless signal Transmission and the network traffic is around 700 billion minutes and over 90 pet bytes of info per year, and the peak transfer speed is around 28.8 Mbps. This is ultimately serving the Vodafones customers to high hat services in the food market. Vodafone came up with a new Service in the year 2010 named as Vodafone 360 which is an ex prison cellent service for the customers who are wanting to be connected everywhere and this particular service is perfect for customers who want to access the latest information available on the internet by keeping their contacts in that.Vodafone 360 is connected to the latest updates from the popular social networking sites, such(prenominal) as Face book, Msn and skype, so Vodafone 360 users can stay update from their Friends and latest news.Vodafone was the First operator to Provide DRM- Free Bundles and has the largest Digital music Subscriptions In Europe where are over 500,000 Customers.Global presence and diversification revenue enhancementVodafone has expanded its business in different parts of the world alike(p) Europe, Middle East, Africa, Asia Pacific and the United States through the company s subsidiary undertakings and the investments as of FY2010, and Vodafone is the one best Worlds Leading International active Telecommunications company. Vodafone has partners in more than 40 Countries and has the equity interests over 30 countries Vodafone has a very good prominent market assign in most countries around the world including Europe, The Middle East, Africa, Asia pacific and the United States and Vodafone also has a diversified revenue base for instance in FY2010. Vodafone has its largest geographical market and Germany Contributed 18% of the Total Geographic Revenue. And Italy is the second best revenue generator for Vodafone ie 13.5% and Spain with 12.7% and United Kingdom with 11.2% of make out and Vodacom with 10% followed by India 7% in FY2010, The groups other Africa and Central Europe, and other Asia pacific and middle east operations accounted for 12, 8 and 7.5 percentage respectively. This in turn guide Vodafone to be the largest officious telecommunicat ions operators.Prominent market positionAt the end of 2009, Vodafone has a sizeable market share in the European region with Italy, Romania Germany Spain and UK at 33.5, 33.1, 32, 31.2 and 23.4 percentages. Whereas, the market share in the eastern European country of Turkey is at 24.5%. It is has a truly international customer base of 347 zillion registered customers as of 30th June 2009. A sizeable portion of it comes from India where it has the largest and growing clientele. It is estimated that by 2010 Vodafones Indian customer base has the capability to grow up to 111million by the end of 2010 from the present 32 million subscribers. Vodafone subscribers and 85,000 employees have given it a market capitalization of 80.2 billion as of August 2010 and global mobile market share of 7%.WeaknessMobile phone radiationIt is said that the film of RF fields from the cell phone towers has dangerous wellness hazards. Some research studies suggest that excessive cell phone usage could lea d to cancer. This belief, however, remains a debatable issue. The local health authorities and the World Health Organization agree there is no evidence on the same. The damage though has already been done. It is a problem faced by all telecom operators. Government authorities in more or less countries have already taken precautionary measure by limiting cell phone usage in school and colleges, since pupils are more elegant to RF fields. To a certain degree, the cell phone radiation concern reduces the quantity of demand since a segment of the market entrust have tokenish usage.Legal ProceedingsConcerned over allegations of cell phone radiation that will dent telecom industries revenues, operators like Vodafone and Verizon wireless have filed lawsuits against groups alleging various health consequences as a result of mobile usage. Health risks have not been substantiated however, there is no guarantee that the actual or perceived risks of RF exposure will not impair Vodafones abi lity to retain or attract new subscribers, or reduce mobile usage or result in future litigation. The litigation may further affect Vodafones operations adversely than that of other telecom operators since Vodafones strategic focus is on mobile telecommunications.OpportunitiesIncreasing customers and uphill marketsThere has been a 20% growth in the telecom industry in the last three old age with a 4.7 billion subscribers. Emerging markets like India, China, Turkey and South Africa have been improving performance with increasing revenue which contributes to the market share. In emerging markets mobile penetration is around 50% as compared to European market. Developing countries are expected to deliver faster GDP with little alternative fixed line alkali. Turkey in the fourth year had revenue growing 31.3%. Vodafone Indias revenue increased by 14.7%. Other Asia pacific regions and middle east service revenue increased by 9.8%.Mobile transfer ServiceMobile money transfer service is a value added service that provided through existing infrastructure with the help of other financial enterprises. It is a growing business with enormous opportunities especially when mobile customers are growing exponentially with an expected penetration of 5.4 billion by 2015. In the coming years mobile money transfer system will become Vodafones important source of income.4G Introduction4G is all about modify high speed data transmission. The superior ultra-broad band will improved internet connectivity and therefore better live streaming experience. Vodafone again will be using its own infrastructure to launch 4G.Growth of mobile advertisingThe increasing trend of mobile phone users, has led the industry to believe that the global mobile advertising market is expected to grow at a compounded annual growth rate of about 40% until 2014. This has been primarily because of the new handsets that are compatible and improved internet connectivity. In 2008 Vodafone ran several hundred campaigns for global brands. A year later, mobile advertising was devoted to 18 operating markets. This potential market will be a major growth area for telecom players.ThreatsLegal RisksVodafones groups revenue comes from emerging or developing countries since they have majority of its customers in such markets. In emerging markets however, political, regulatory, economic and legal systems are less predictable. This environment makes Vodafones investments vulnerable and any legal developments are beyond the control of the group. There is also the likelihood of not having achieved any returns in these markets.Increasing CompetitionThe exponential growth of new customers has been due to increased competition. The fierce competition has also led to declines in tariffs for mobile services and is expected to decrease further thereby causing drop in revenue. Competition has also led increase in subsidies for handsets. Licensing is also another concern that the telecom industry faces whic h may also lead to competition.Delayed TechnologyOne of the hallmarks of Vodafones success has been the innovative technologies which are provided by vendors. The group makes significant expenditure towards setting up new infrastructure for improved communications. These technologies however, do not guarantee that the common standards of specification will be achieved. The technologies are developed according to anticipated schedules that will perform to the expectations of the vendor or their commercial importance. The poor performance from any vendor could result in additional expenditure or reduced profitability. obstinate Macroeconomic conditionsPoor economic conditions may lead to reduced spending by customers. They may secure lower priced products and services from a competitor. Externalities like recession or global economic deterioration will only delay the purchasing necessity of the customer. Adverse macroeconomic conditions will only affect Vodafones sales income.Referen ceshttp//www.vodafone.com/static/annual_report10/business/customers.htmlhttp//zprcnet.wwwwang.com/content/20103/1080835.shtmlhttp//www.vodafone.com/start/investor_relations/vodafone_at_a_glance0.htmlhttp//en.wikipedia.org/wiki/Vodafonehttp//lawyers-law.com/indian-court-upholds-big-tax-bill-against-vodafone/Jobber, D. (2007) 5th edn. Principles and Practice of Marketing. Berkshire McGraw-Hill Education