Walmart 2003- Marketing Case Study

Question # 1 In Customer Intimacy and otherwise Value Disciplines, Treacy and Wiersema highlight iii distinct paths or strategies to market place attractership. They include operational excellence, node intimacy, and product leadership. This paper willing highlight how Wal-Mart has successfully enforced the operational excellence dodge, as closely as engage future initiatives within this dodge that Wal-Mart can still incorporate. The give-and-take will than focus on the customer intimacy strategy and explain how Wal-mart has as well as incorporated this strategy in a diverseness of its operations. The product leadership strategy will in any(prenominal) case be briefly discussed, however, due to its limited chain in this particular environment, it will not be emphasized. Wal-Mart has in effect use an operational excellence strategy in its seeking to continually lower costs and deliver products and run with nominal hassle or inconvenience. Whether it be with reducing costs, through its various(a) relationships and practices with suppliers or controlling energy consumption by reminder and controlling lights, heat, A/C, etc from their head office or place managing inventory efficiently, Wal-Mart has effectively minimized both variable and resolved costs while also ensuring stock outs atomic routine 18 minimized. Wal-Mart has also effectively eliminated (non-value) added production steps as it successfully re-defined the merged retailers relationships with its manufacturers. Wal-Mart has also been successful in implementing a variety of IT systems that pack also stilld this strategy.

Whether its through! their own underground satellite networks, or their EDI systems with suppliers or even the implementation of UPC scanners at the registers, Wal-Mart has been an industry leader in using technology to facilitate this strategy. Wal-Mart has also successfully incorporated convenience in their strategy, as some stores argon open 24-7, and if integrity was to look at the multiple services offered, whether it be the automotive garage, pharmacy, restaurant, photo lab, they are effectively fitting a one... where are your work cited....No one can authentically use your essy for research without having that important information. If you necessitate to get a full essay, order it on our website: BestEssayCheap.com

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